Google Analytics + Tag Manager (GA4) is a performance tracking course that teaches you how to collect, analyse, and interpret data to make better marketing decisions. Learn how to set up GA4 and Google Tag Manager for tracking user behaviour, conversions, and custom events.

In this course, you will:

👉 Understand the GA4 interface, key metrics, and how to analyse real-time & audience data
👉 Set up event tracking, page views, scroll depth, button clicks, and form submissions
👉 Learn how to integrate Google Tag Manager (GTM) without touching the code
👉 Track conversions from Meta Ads, Google Ads, and email campaigns
👉 Create custom reports, dashboards, and UTM-based tracking
👉 Access practical demo setups, tracking checklists, and real-use cases

This course empowers digital marketers, analysts, and business owners to track what matters and scale what works.